12 Job Interview Tips from a Marketing Guru

By Frank Sonnenberg

1.  Be selective. If you apply to “every” company in the world, you’ll either drive yourself crazy or prepare so superficially that you’ll fall on your face. An employer can tell if you’re serious about a job interview or just going through the motions. The key is to be selective enough that you’re willing to make the investment to succeed. If you’re not excited about the opportunity, odds are they won’t be excited about you.

7.  Differentiate yourself. What can you do or say that’ll differentiate you from other applicants? What qualifications or experiences make you uniquely qualified for the position? Did you earn awards for superior performance or achieve great results in a similar position?

8.  Be yourself. Enjoy yourself during the interview. If you’re comfortable, you’ll make the interviewer feel at ease. It is important to note that preparing answers ahead of time does NOT mean being dishonest. It means that you took care to think through your responses before the interview took place. If you try to fake your way through the interview, believe me, it will show!

9.  Remain confident. Confidence comes with practice. Did you research the company? Have you identified possible interview questions and prepared responses? Did you determine how you’re going to differentiate yourself? What three points are you going to drive home? Most of all, remember: If you don’t know why you’d hire you, neither will they.

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